Gauges, controls and switches on the Thunderbird LX are conveniently placed, easy to operate and well-lighted.

We liked the look and thought it compared favorably with the Camry, while presenting a cleaner, more contemporary profile than the Grand Prix. The cast aluminum wheels, part of an optional preferred equipment package, underscored the car’s sporty presence. Our Thunderbird was nice finished in Deep Emerald Green Metallic, with a green cloth interior. The styling is more aerodynamic-front and rear fascia treatments and curved door lines give it the crouching, low-hood, air-piercing look now popular in sporty cars. They have retained the distinctive Thunderbird appearance yet have taken it to the next generation. Walkaroundįord stylists have done an excellent job on the ’94 LX coupe. Meanwhile, the top-of-the-line Toyota Camry SE Coupe, with leather interior, moonroof and 188-hp V6, comes in at almost $27,000. Put a moonroof and the optional 205-hp V6 in the Grand Prix and the price leaps ahead of the Thunderbird’s.

The Pontiac Grand Prix SE we tested-with no moonroof and the base 160-hp V6 engine-had a sticker price of $19,436.

This amount compares favorably with the Thunderbird LX’s competition. These features bumped the sticker price up to $20,550. Our test car was just loaded with options – a 205-hp V8, a power moonroof, anti-lock brakes (ABS), traction assist, remote keyless entry, a premium sound system with a power antenna and temperature control. In this area, the Ford Thunderbird platform committee has hit a home run with its 1994 product line-and they’ve done particularly well with the Thunderbird LX coupe. To elicit interest in their new products, platform committees often increase the number of features offered while keeping the car competitively priced. This process makes a lot of sense considering the complexities involved in bringing a new car to market. The contemporary car is spawned by platform committees made up of representatives from every discipline styling, engineering, manufacturing, purchasing, materials handling, pricing, marketing, distribution and so on.

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